Team
Sarah St George
Founder & Lead VASarah is the founder and Lead VA of St George Virtual Assistant, bringing 15 years of experience supporting high-net-worth individuals and corporate clients at an investment management firm.
Sarah works closely with each client to understand their needs and matches them with the right associate VA from the team, ensuring the perfect fit and a consistently high standard of support.
Nancy
Associate VANancy is a highly organised and proactive Virtual Assistant with a talent for adapting seamlessly to any situation. Since 2024 she has managed diaries, inboxes, travel and personal errands for private clients, building on earlier experience as a Studio Manager, private PA to a CFO's family, and trip assistant for a luxury adventure travel company specialising in exclusive Scotland-based experiences. She has also run her own fashion and accessories business. Nancy studied Art History at university and combines meticulous attention to detail with genuine warmth and reliability.
Rose
Associate VARose is a versatile and highly experienced PA with a career spanning luxury retail, private households and corporate finance. She currently provides administrative support as a private PA, having previously served as Secretary to the Trustees of a national health charity and as Executive Assistant to a CFO at a major luxury fashion house, where she managed board and audit committee documentation. Earlier roles include Account Manager at a bespoke lifestyle management company and PA positions within luxury fashion and jewellery brands, as well as an exclusive London prep school. Rose is also a self-employed illustrator, creating bespoke commissions in her spare time.
Lynsey
Associate VALynsey is an accomplished Executive Assistant with over a decade of experience supporting Chairmen, CEOs and Managing Directors within financial services. She currently supports a Managing Director and Executive Committee at a private banking firm, having previously spent five years as Assistant to the Chairman and CEO of a wealth management company. Alongside her corporate career, Lynsey co-founded and ran her own café, deli and homewares business, and began her career as a Barrister's Clerk. She is known for board-level administration, project management and a natural, collaborative leadership style.
Gabriella
Associate VAGabriella is a highly organised and adaptable professional with over a decade of experience in account management, office administration and team coordination. She previously worked as an Account Director at a media agency, managing accounts for major national and charitable organisations, and later as an Office Administrator within the construction industry. Alongside her administrative career, Gabriella runs her own nutrition practice, holding a Distinction in Naturopathic Nutritional Therapy, bringing a thoughtful, holistic perspective to her client-facing work.
Annabel
Associate VAAnnabel brings a rare blend of pastoral care, discretion and high-level administrative experience. She spent nearly a decade as Matron at a leading boarding school, supporting the wellbeing of 80+ pupils, and earlier in her career held a senior support role within a royal household, travelling internationally in support of official engagements. She has also worked as PA to a highly respected figure in the art world. A qualified Level 2 Counsellor and volunteer with a mental health helpline, Annabel is calm under pressure, emotionally intelligent and deeply dependable.
Cecci
Associate VACecci is a discreet and highly organised Private PA and Executive Assistant with extensive experience supporting UHNW families, entrepreneurs and senior executives across the globe. She currently works as Private PA/EA to the Chair of a leading global consultancy, having previously supported a UHNW entrepreneur in the hospitality sector and multiple UHNW families across international residences. Her background spans luxury travel design, executive support in Australia and the US, and VIP tour logistics for major international music artists. Cecci also runs her own bespoke UK travel and concierge company.